Ben Simmons a top 10 NBA jersey seller
  Story By Peter Mitchell, AAP US Correspondent     

Wednesday, 17 January 2018: Australian rookie Ben Simmons has sold more jerseys than rival Lonzo Ball and NBA elite players including James Harden and Kyrie Irving.

The popularity of Ben Simmons continues to boom with the NBA announcing the Australian's Philadelphia 76ers jersey is one of the top 10 sellers.

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The 21-year-old, who is expected to achieve the rare milestone of being selected in next month's NBA All-Star game in his rookie year, came in eighth on the jersey sales list.

The most popular jersey was that of Golden State Warriors guard Steph Curry; ahead of Cleveland Cavaliers' LeBron James with the Warriors' Kevin Durant third.

Simmons beat some of the NBA's biggest stars including San Antonio Spurs All-Star Kawhi Leonard, Houston Rockets MVP favourite James Harden, Boston Celtics guard Kyrie Irving, the Warriors' Klay Thompson and Los Angeles Lakers rival rookie Lonzo Ball.

Simmons's 76ers team-mate Joel Embiid was the sixth-biggest seller.

The results were based on NBAStore.com sales from October 2017 through to December 2017, with Simmons and Embiid making their debuts on the list.

The 76ers were among the NBA's worst teams for years before the arrival of Simmons.

However, the Melbourne-born star and Embiid have combined to make 76ers the third most popular on the merchandise sales list.

The Warriors sold the most merchandise, followed by the Cavaliers.

The Los Angeles Lakers trailed the 76ers in fourth and the New York Knicks were fifth on the team merchandise list.

TOP 15 MOST POPULAR NBA JERSEYS

1. Stephen Curry, Golden State Warriors

2. LeBron James, Cleveland Cavaliers

3. Kevin Durant, Golden State Warriors

4. Giannis Antetokounmpo, Milwaukee Bucks

5. Kristaps Porzingis, New York Knicks

6. Joel Embiid, Philadelphia 76ers

7. Russell Westbrook, Oklahoma City Thunder

8. BEN SIMMONS, Philadelphia 76ers

9. Kawhi Leonard, San Antonio Spurs

10. James Harden, Houston Rockets

11. Lonzo Ball, Los Angeles Lakers

12. Kyrie Irving, Boston Celtics

13. Klay Thompson, Golden State Warriors

14. Damian Lillard, Portland Trail Blazers

15. Jimmy Butler, Minnesota Timberwolves